canopymeg!

creative vision • brand identity design & development • website & digital design • animation • logo and style guide • email marketing • LinkedIn & social media graphics • print & pattern design • asset library • signage • swag

Creative Direction, brand identity, and website design for world renowned Tropical Rainforest Canopy Biologist Margaret Lowman, Ph.D. C Design Studio created a visual brand, website, and applications in collaboration with brand strategist Jim Follett for CanopyMeg’s mission is to explore, research, and conserve global forests; mentor the next generation, especially women and minorities, in sustainability and forest stewardship; and educate diverse audiences through storytelling. An emphasis on approachable energetic designs, utilizing vibrant colors and insect and animal icons selected by Meg, were implemented to inspire all people to get out and enjoy nature!