western connecticut youth orchestra

brand design & development • logo & identity • digital design • signage • swag

Western Connecticut Youth Orchestra (wcyo) provides talented young musicians in Connecticut and New York with exceptional learning and performance opportunities. Its mission is to inspire through the study and performance of diverse musical works and community engagement.
C Design Studio created a visual identity rebrand and integrations that highlight the dynamic, creative, and evolving nature of the young musicians and their craft. The logo forms a focal point throughout the brand in its magnifying the lowercase 'y' (for youth) in its selected letterform treatment and concept. The identity expresses the energy of the musicians, the orchestra, and their art with simplicity and adaptability.